Most of us look to the Wall Street Journal for the latest financial news and analysis. But now, it also is a source for college admissions information. The venerable daily has joined with Unigo, an online college resource guide, to create WSJ On Campus . The site provides information on how to choose the right school and what steps to take to get admitted. It also offers a behind-the-scenes look at college campuses provided by the students themselves. Candid student videos are available for dozens of colleges and universities. The site also has articles on topics ranging from “Are the Ivies Worth the Price” to “Mastering the Admissions Essay.” As might be expected from the WSJ, the site also has a section devoted to paying for college. “WSJ On Campus will combine the Journal’s credibility and insight with Unigo’s impressive network of student experts and insiders at colleges across America to create an unmatched resource for students and parents on how to get into and succeed in college,” said Paul Bascobert, a spokesman for the WSJ’s parent company. The new partnership represents a significant step forward for Unigo, which was launched just one year ago by a team of 18 new college graduates. Unigo founder Jordan Goldman came up with the idea for the site after writing his own best-selling book, The Students’ Guide to Colleges, while still a student at Wesleyan University. For the WSJ, which was founded in 1889, the alliance represents the kind of innovation that print media outlets are finding is necessary to survive in the changing marketplace. WSJ On Campus joins a crowded field of online blogs and other sites providing admissions advice and insight. Earlier this month we told you about MIT’s new admissions blog that features unedited contributions from student bloggers (link to previous blog post). Other popular admissions sites include the New York Times’ The Choice blog, the University of Chicago’s Uncommon Blog and the NACAC’s Admitted Blog.