The College Board has announced that David Coleman, architect of the Common Core State Standards, will become its new president and chief executive officer, beginning in October. Already, the announcement has created waves across the nation’s educational landscape as many have begun to speculate what changes Coleman’s appointment might bring to the nonprofit organization and one of its best-known products – the SAT. Over the last decade, Coleman has made a name for himself in the K-12 arena, an area that College Board hopes to penetrate further with implementation of new programs that reach beyond the scope of the AP and the SAT; Coleman provides the “linkage” that is expected to “benefit both K-12 and higher education,” says Lester P. Monts, a former College Board trustee and search committee leader. Discussing his plans in an interview, Coleman remarked: “What the Common Core does in combination with the College Board is make it more realistic for us as a society to make sure that a kid’s educational life is richer and more rigorous every year,” he said, “so there’s not this sudden rise in challenge when it comes time to take an examination. Still, critics of the College Board, including Robert A. Schaefer, public education director for FairTest, point to the organization’s continued attempt at using ‘one-size-fits-all’ practices to ‘administer’ the country’s public education.
Whatever your opinion, this juncture provides an opportunity for colleges and high schools to find common ground around an important topic. Coleman’s hiring signals a commitment toward education reform and provides an opportunity for the organization to reforms its own image. “The College Board needs to be known more for what it does than for the SAT and its other products,” says Jerome A. Lucido, another former College Board trustee. Only time will tell whether this goal might be fulfilled.