The campus tour is one of the most important aspects of the search process as it facilitates an unmediated experience by which prospective students (and parents) examine various colleges. For the colleges, it provides an even greater opportunity to lure students in through documentation of the visit as well as continued correspondence throughout the admissions process. With several thousand visitors annually, how can colleges monitor who comes to campus?
The Chronicle details how this technology is making it easier for colleges to manage these relationships (and data) with only a mere scan from your smartphone.
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