Commercialism has transformed education into product and students into consumers. Lloyd Thacker asked the conference participants to identify these billion dollar industries that affect education. Test prep, enrollment management consultants, a consultants for kids industry, and a “how to beat the system” industry were shouted out by attendees. What have been the results of this commercialization? More money spent by colleges to self-promote, more public cynicism, more hype, more social stratification, and a drastic shift in financial aid from those most deserving to those most desirable.