The final session of the conference promises to be a great one. Robert Morse, director of Data Research for U.S. News & World Report; Jeffrey Brenzel, dean of admissions at Yale; and Richard Vedder, professor of economics at Ohio University and the architect of a new college-ranking system for Forbes, are the final speakers. Brenzel is up first: “We’re ending things with a bang. Few issues are more contentious than rankings.” Responds Morse: it’s the colleges that have made rankings powerful. Now Morse is warning Vedder of the criticism he can expect with the new Forbes’ ranking — “welcome to the club.” More soon.